The Korean car market is best compared to the early days of Saturn. It's a huge contrast with the past as more people are much more willing to visit a Korean dealership while before Korean cars would conjure up the mental projection of a Yugo that made it to the 90�s. However, new interesting models, much better warrenty coverage, and overall image change is making way for a new brand.

2009 & 2010 will be the years we see a great change in the Korean brands. Not only because of the Genesis cars, but because of the new direction we'll be seeing from Kia and Hyundai. Will the global

The fact that there is even any comparison between a Lexus and a Hyundai speaks for itself.