May 6, 2012 11:00:40 PM PDT rss Mission for vehicle designers: Cut weight, but keep the look exciting  »  [Read Full Story]   
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Mission for vehicle designers: Cut weight, but keep the look exciting What if automakers could slash the weight of their vehicles 30%, 40%, even 50%? A panel of top designers will discuss that Thursday in Detroit as part of the annual Michelin Challenge Design contest. Reducing vehicle weight is one of the most challenging and rewarding areas in automotive development.